Last Updated: April 2nd, 2025
Welcome to calmbox ("calmbox," "we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site") and use our subscription box service (the "Service"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.
By using our Site and Service, you agree to the terms of this Privacy Policy.
1. INFORMATION WE COLLECT
We collect information about you in various ways when you use our Site and Service. This information helps us provide and improve our Service, process your orders, and communicate with you.
a. Information You Provide to Us:
- Account and Order Information: When you subscribe to calmbox or purchase a gift, we collect personal information such as your name, email address, shipping address, and billing information (though full payment card details are typically processed directly by our secure payment processor).
- Communications: If you contact us directly (e.g., via our customer support system), we may receive additional information about you, such as your name, email address, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
b. Information We Collect Automatically:
- Usage Data: When you visit our Site, we automatically collect certain information about your device and your interaction with our Site. This may include your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, time spent on pages, and other standard log information.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities over time and across different websites following your use of our Site. This helps us operate our Site, understand user activity, personalize your experience, and measure the effectiveness of our advertising. This includes analytics tools like Google Analytics and advertising technologies like the Meta (Facebook) Pixel.
2. HOW WE USE YOUR INFORMATION
We use the information we collect for various purposes, including:
- To Provide and Manage the Service: Fulfilling your subscription orders, processing payments, managing your account, shipping boxes, and providing customer support.
- To Communicate With You: Sending you transactional emails (like order confirmations and shipping notices), responding to your inquiries, and sending marketing communications (like newsletters or special offers, which you can opt-out of).
- To Improve Our Service: Analyzing usage trends and user behavior to understand how our Site and Service are used, diagnose technical issues, improve functionality, and develop new features.
- For Marketing and Advertising: Measuring the effectiveness of our advertising campaigns (including using tools like the Facebook Conversions API to understand how ads lead to purchases), delivering relevant advertising, and segmenting our audience for targeted communications (e.g., using platforms like Klaviyo based on your interactions or purchase history).
- For Security and Compliance: Preventing fraud, enforcing our Terms of Service, complying with legal obligations, and protecting the rights, property, or safety of calmbox, our users, or others.
3. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information in the following circumstances:
- With Service Providers: We share information with third-party vendors and service providers who perform services on our behalf. This includes:
- Fulfillment partners and shipping carriers (to pack and deliver your boxes).
- Payment processors (to securely handle payments).
- Email marketing platforms (like Klaviyo, to manage communications and segmentation).
- Analytics providers (like Google Analytics, to understand site usage).
- Advertising partners (like Meta/Facebook, for conversion tracking and audience management).
- Technology providers supporting our website infrastructure and label generation.
- For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of users or the public, or protect against legal liability.
- In Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of that transaction.
4. COOKIES AND YOUR CHOICES
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.
You may also be able to opt-out of certain interest-based advertising through industry opt-out programs like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). Google Analytics offers an opt-out browser add-on. We do not control these third-party opt-out links and are not responsible for the choices they provide.
5. DATA SECURITY
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no internet transmission or electronic storage method is 100% secure, so we cannot guarantee its absolute security.
6. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, such as maintaining your account, providing the Service, complying with our legal obligations, resolving disputes, and enforcing our agreements, or for other legitimate business purposes.
7. YOUR PRIVACY RIGHTS
Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, update, or request deletion of your personal information. You also have the right to opt-out of marketing communications at any time by using the "unsubscribe" link in the emails we send or by contacting us.
To exercise any rights you may have, please contact us using the information provided below.
8. CHILDREN'S PRIVACY
Our Service is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.
9. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.
10. CONTACT US
If you have any questions about this Privacy Policy or our privacy practices, please contact us via our messaging system.